Van Houtte® Recognized as an Iconic Canadian Brand by Interbrand Canada for Canada150
MONTREAL, Quebec – June 28, 2017 — Keurig Canada Inc. (Keurig Canada) today announced Van Houtte® has been recognized as an iconic Canadian brand by global brand consultancy Interbrand Canada. Van Houtte® was recognized as one of the 150 companies, organizations and institutions that ‘make us authentically Canadian’ in “The Interbrand 150: Iconic Canadian Brands Report: Our Time to Grow”, released in honour of Canada’s 150th.
Van Houtte® has been part of the Canadian fabric for close to a century, founded by Albert-Louis Van Houtte in 1919 who opened his first fine grocery store in Montreal where he focused on his true passion: coffee. With its commitment to high-quality coffee and a European single-batch roasting process – using the same expertise and know-how instilled by its founder – the Van Houtte® brand continues to deliver on Albert-Louis’ desire to bring people the perfect coffee blends, every day.
“We are honoured that Van Houtte® has been recognized as a Canadian iconic brand. Our high quality coffees are still roasted in Montreal, and this recognition truly celebrates our Canadian heritage,” says Caroline Losson, Vice-President, Marketing, Keurig Canada. “We are proud of the passion and love Canadians have for the brand and are excited to continue to innovate – including continuing to roll out Van Houtte-branded recyclable K-Cup® pods across Canada.
Interbrand Canada included Van Houtte® in its report for the central role it plays in Canadians’ lives. From beer to banks, to sports and entertainment, and retailers to our government institutions, this report celebrates and honours all things Canadian, and considers why Canadians embrace these brands with such pride and affection.
“As we note a significant milestone in our country’s history, we reflect on who we are, where we’ve come from, and what we stand for,” said Carolyn Ray, Managing Director, Interbrand Canada. “But this is also an opportunity to consider the vital role that brands, and the people supporting them, play in our lives. We congratulate all the organizations noted in this report and celebrate everything they have done to build strong Canadian brands, today and into the future.”
With more than 50 different blends, available in various formats like K-Cup® pods, ground coffee or whole beans, Van Houtte® gives each coffee a unique flavour and character of its own. To choose the coffee that best suits your palate, we invite you to try our coffee selection tool and enjoy the taste of a true iconic brand.
For the full report and methodology please visit: www.interbrand.ca.
About Interbrand Canada
Headquartered in Toronto, Ontario, Interbrand Canada combines 17 years of local knowledge with global insights to help businesses of all sizes, from emerging to business going global - grow. We believe that growth is achieved when an organization has a clear strategy and delivers exceptional customer experiences. Interbrand publishes the highly influential annual Best Global Brands and Breakthrough Brands reports, Webby Award-winning brandchannel, and The Interbrand 150: Iconic Canadian Brands Report for Canada’s 150th. For more information, please visit us at Interbrand.ca and follow us on Twitter (@InterbrandCDN) and Instagram (@InterbrandCDN).
About Van Houtte®
In 1919, Albert-Louis Van Houtte opened his first fine grocery store in Montreal where he focused on his true passion: coffee. Ever since, the know-how of this Master Roaster has continued to shine under the brand that bears his name. With its rich, high-quality coffee and European single-batch roasting process that draws out all of the flavours and aromas of the beans, the Van Houtte® brand offers coffee lovers a rich and satisfying experience with every cup. Visit Vanhoutte.com.
Van Houtte® is a brand of Keurig Canada Inc. (Keurig Canada), the Canadian business unit of Keurig Green Mountain, Inc. (Keurig). The company is reimagining how beverages can be created, personalized, and enjoyed, fresh-made in homes and workplaces. We are a personal beverage system company revolutionizing the beverage experience through the power of innovative technology and strategic brand partnerships. With an expanding family of more than 35 beloved brands and 180 beverage varieties, our Keurig® coffee makers deliver great taste, convenience, and choice at the push of a button. As a company founded on social responsibility, we are committed to using the power of business to brew a better world through our work to build resilient supply chains, sustainable products, thriving communities, and a water-secure world.
The company's Canadian principle office, coffee roasting and beverage packaging plants are located in Montréal, Québec. Also located in Québec are Keurig Canada’s subsidiaries, VKI Technologies Inc., and Van Houtte Coffee Services Inc. who together offer innovative beverage service options to away from home customers from branches in more than 30 cities across Canada. Keurig is a private business owned by an investment group led by JAB Holding Co. For more information visit: www.corp.keurig.ca. To purchase Keurig products visit: www.keurig.ca.
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Director, Communications & Sustainability
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